On the wall
Seven years of work, on one wall.
Brand, film, web, and the audience around them. Swipe each shelf.
Taste, Discovered
Weekly cover · Discovered.TV
Panda Palooza
Brand identity
Pinkvilla
Editorial feature
Beverly Hills
Wedding film · Indore
Artwear
Tee drop · Panda Palooza
Tee Drop
Campaign reel
Taste, Discovered
23 June cover
The Baby Yoda Tee
Product photography
Pyara Babu
Campaign moments
[01]By the numbers
Seven years, measured.
7+
Years of experience
Content, social and web — end to end.
10,000+
Video catalogue managed
Reel scheduling at Discovered.TV.
200+
Newsletter campaigns sent
Built and shipped in Mailchimp.
100+
Weddings & events delivered
Creative + growth mandate, Beverly Hills.
[02]About
Most people specialize.
I cover the whole surface.
Art-direct the brand, shoot the film, code and deploy the site, run the social — and report back on what it all did.
That range is the point: it means a project stays coherent, because one standard runs through every surface — without handing off between five different vendors.
For the last several years I've been the solo content lead at Discovered.TV, owning content and social operations end to end and reporting directly to the CEO. Alongside that I co-founded Seriously.Work, a creative studio that packages this full-stack approach for clients, and I co-run Panda Palooza, a streetwear brand. The thread through all of it is the same: I work at the intersection of creative direction and technical execution, and I'm comfortable being the person who takes something from idea to live.
I work fast, communicate clearly, and treat AI-augmented workflows as a multiplier rather than a gimmick — which is how a single operator delivers at the scope of a small team.
[03]What I Do
Seven disciplines. One operator.
Brand & Creative Direction
Brand identity, art direction and aesthetic maintenance across every channel — holding one consistent standard from logo to feed to film.
Web Design & Development
I design, code and deploy modern websites end to end — React, Next.js and Tailwind front-ends, built and shipped on Vercel. Not templates: real, functional sites, from luxury hospitality to e-commerce.
Film, Photography & Media
Property and event cinematics, brand and documentary film, and luxury photography — shot and edited in-house.
Social Media & Content Ops
Day-to-day social management, content systems, and organic audience growth, plus the operational side: scheduling at scale, push notifications, and managing a writer team publishing to Microsoft Start.
Newsletter & Email Marketing
200+ campaigns built and sent in Mailchimp — HTML newsletters, audience management, and compliance, designed to actually get opened.
Copywriting & PR
Press releases, brand copy, captions and campaign messaging that match the brand's voice.
E-commerce & TechOps
Storefronts, domains, DNS, email and hosting — the unglamorous infrastructure that keeps everything online and working.
[04]Selected Work
Brands, platforms and the audience around them.
Luxury Resort
Beverly Hills
A complete creative and growth mandate: brand, website, film, photography, social and lead generation. 300+ qualified leads, 5,000+ organic followers in three months, and 100+ luxury weddings and events hosted.
View case studyStreaming Platform
Discovered.TV
Solo content and social lead since 2019. Built reel schedules from a 10,000+ video catalogue, ran 200+ newsletter campaigns, drove US app-download acquisition across Roku, Fire TV, Samsung and mobile, and managed a writer team publishing to Microsoft Start.
View case studyStreetwear
Panda Palooza
Co-founder. Brand, content and the commerce behind it.
View case study[05]How I Work
One point of contact.
Not a chain of vendors.
I'd rather over-communicate than leave you guessing — set up for international clients and remote collaboration from day one.
Clear weekly reporting
Fast turnarounds, no corners cut
Built for remote, international collaboration
One standard across every surface
[06]The Stack
Tools of the trade.
Design & Creative
Web & Development
Tools & Platforms
Marketing & Ops
AI-Augmented Workflow — an AI-first approach across the whole pipeline.
Have a project that needs all of it done well?
Available for freelance and remote work. Let's talk.