By the numbers
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Years of experience
Content, social and web — end to end.
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Video catalogue managed
Reel scheduling at Discovered.TV.
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Newsletter campaigns sent
Built and shipped in Mailchimp.
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Weddings & events delivered
Creative + growth mandate, Beverly Hills.
About
I sit where most people specialize — I can art-direct a brand, shoot the film, design the assets, code and deploy the website, run the social, write the newsletter, and report back on what it all did.
That range is the point: it means a project stays coherent, because one standard runs through every surface — without handing off between five different vendors.
For the last several years I've been the solo content lead at Discovered.TV, owning content and social operations end to end and reporting directly to the CEO. Alongside that I co-founded Seriously.Work, a creative studio that packages this full-stack approach for clients, and I co-run Panda Palooza, a streetwear brand. The thread through all of it is the same: I work at the intersection of creative direction and technical execution, and I'm comfortable being the person who takes something from idea to live.
I work fast, communicate clearly, and treat AI-augmented workflows as a multiplier rather than a gimmick — which is how a single operator delivers at the scope of a small team.
What I Do
Brand identity, art direction and aesthetic maintenance across every channel — holding one consistent standard from logo to feed to film.
I design, code and deploy modern websites end to end — React, Next.js and Tailwind front-ends, built and shipped on Vercel. Not templates: real, functional sites, from luxury hospitality to e-commerce.
Property and event cinematics, brand and documentary film, and luxury photography — shot and edited in-house.
Day-to-day social management, content systems, and organic audience growth, plus the operational side: scheduling at scale, push notifications, and managing a writer team publishing to Microsoft Start.
200+ campaigns built and sent in Mailchimp — HTML newsletters, audience management, and compliance, designed to actually get opened.
Press releases, brand copy, captions and campaign messaging that match the brand's voice.
Storefronts, domains, DNS, email and hosting — the unglamorous infrastructure that keeps everything online and working.
Selected Work
Luxury Resort
A complete creative and growth mandate: brand, website, film, photography, social and lead generation. 300+ qualified leads, 5,000+ organic followers in three months, and 100+ luxury weddings and events hosted.
View case studyStreaming Platform
Solo content and social lead since 2019. Built reel schedules from a 10,000+ video catalogue, ran 200+ newsletter campaigns, drove US app-download acquisition across Roku, Fire TV, Samsung and mobile, and managed a writer team publishing to Microsoft Start.
View case studyTrekking Cluster — Site Previews
Corbett Phoenix · The Mountain Vibes · Cosmic Himalaya · Kumaon Herbal
Designed and built a family of sites spanning React/Vercel front-ends, animation and full deployment.
Seriously.Work — Site Preview
Creative Studio
Co-founder and creative-technical lead. Designed and built the studio's own editorial-aesthetic site with GSAP and Lenis animation, and shaped its full service offering.
View case studyStreetwear
Co-founder. Brand, content and the commerce behind it.
View case studyHow I Work
I'd rather over-communicate than leave you guessing — set up for international clients and remote collaboration from day one.
One point of contact, not a chain of vendors
Clear weekly reporting
Fast turnarounds, no corners cut
Built for remote, international collaboration
The Stack
AI-Augmented Workflow — an AI-first approach across the whole pipeline.
Available for freelance and remote work. Let's talk.