By the numbers
Six years, in words.
0+
Years of experience
Content, social and brand — end to end.
0+
Fashion features written
In three months at Pinkvilla.
0/day
Blogs published daily
Written, sourced and shipped via WordPress.
0
Global events covered live
MET Gala and Cannes red-carpet coverage.
About
I turn brands into stories people follow — shaping content strategy, campaigns and brand narratives across social, editorial and web.
I'm a brand storyteller and content strategist with 6+ years across content writing, social media management, marketing campaigns and brand narratives — including luxury hospitality clients.
As co-founder and marketing head at Seriously.Work, I've led content strategy, copywriting and influencer marketing for brands like Beverly Hills Indore. Alongside that I wrote 250+ celebrity, style and lifestyle features for Pinkvilla in three months — sourcing original stories and delivering real-time red-carpet coverage of the MET Gala and Cannes.
Earlier I co-founded Panda Palooza as CMO and got my start at IIDE, where I was promoted from marketing intern to Content Marketer. The thread through all of it is the same: strategy-driven content that builds brand identities and grows the audience around them.
What I Do
Six disciplines.
One storyteller.
Brand Storytelling
Shaping brand narratives and voice — turning a positioning into a story people actually recognise, remember and follow across every channel.
Content Strategy & Campaigns
Content calendars, campaign concepts and psychological marketing angles built to grow reach and engagement, not just fill a feed.
Influencer Marketing
End-to-end influencer pipelines — sourcing, outreach, partnership tracking and UGC — to put brands in front of the right audiences.
Social Media Management
Day-to-day social for luxury and lifestyle brands — Instagram reels, carousels and caption copy, directed for a premium, platform-native aesthetic.
Web Copywriting & Content
Web copy, brand messaging and product descriptions that shape brand identity and read the way the brand should sound.
Editorial & Fashion Writing
Celebrity, style and lifestyle features balancing SEO with strong storytelling — including live red-carpet coverage of the MET Gala and Cannes.
Selected Work
Brands, campaigns
and the audience around them.
Social · Luxury Hospitality
Beverly Hills, Indore
Ideated content aligned with a luxury wedding and events positioning, directed visual style and pacing for a premium, Instagram-native aesthetic, and amplified reach with targeted Meta ad strategy to hit the right audience segments.
Editorial · Pinkvilla
Fashion Feature Articles
Wrote 250+ celebrity style, fashion and lifestyle features in three months — sourcing original stories from paparazzi footage, delivering real-time MET Gala and Cannes red-carpet coverage, and balancing SEO with strong storytelling.
Streetwear · Co-Founder / CMO
Panda Palooza
Ideated and produced social campaigns using psychological marketing techniques, managed influencers to generate user-generated content, and shaped branding strategies to build awareness for the streetwear label.
IIDE — Content & SEO
SEO · Content Marketing
IIDE
Wrote SEO-optimized blogs and case studies on marketing and global brands, then — promoted to Content Marketer — proofread, edited and optimized up to 50 articles per cycle before publishing via WordPress.
Seriously.Work — Site Preview
Branding & Marketing Agency
Seriously.Work
Co-founder and marketing head. Led content strategy, copywriting and influencer marketing for brands like Beverly Hills Indore, and built and led a content team with its own workflow and accountability systems.
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